Pre-Opening Services

With Capital Asset Hotel Management on board for a property opening or major repositioning, you will be working with hotel management experts that have gone through the hotel development and opening experience a countless number of times. We have the capacity to oversee everything from concept development, site selection, and design coordination and contractor selection to the stocking of shelves and obtaining the right equipment, décor, licenses, and staff as well as the organizing of opening events. We can help any investor through the experience of developing and opening any size hotel, motel, or resort.

Capital Asset Management Company is equipped to handle all pre-opening phases of a new hotel, from architecture and construction to furniture, fixtures and equipment. With our experience in opening new hotel properties, you can be assured of a smooth opening. We will recruit your management team, handle all pre-opening sales efforts to insure that the hotel is positioned correctly in the market place and oversee advance bookings so when the hotel opens it hits the ground running.

A project's success and reputation is enhanced by a good start. Capital Asset Management Group has provided assistance for a number of hospitality projects during the strategic period preceding opening. Representative services include:

• Continue development services through pre-opening phase
• Prepare pre-opening budgets and marketing plan
• Recruit and manage pre-opening sales team and other staff members
• Implement IT Systems
• Negotiate agreements with vendors, licensees and tenants
• Prepare operations and marketing plan for first year of operations

Pre-opening Services

• Create and implement the pre-opening marketing plan
• Assemble pre-opening budgets
• Recruit, interview, and hire all key management and sales personnel
• Train all key personnel
• Recommend advertising agency
• Establish definitive objectives and action plans for all departments
• Obtain business licenses
• Develop pricing for rooms, food and beverage
• Develop specifications and bids on building insurance
• Coordinate the procurement of guest supplies and employee uniforms
• Interface with potential hotel concessionaires
• Develop employee benefit program and policy manual

Professional Input and Opinions

With our knowledge of and background in hotel operations we are able to consult with the architects and designers concerning design criteria, requirements, and layouts of all functioning areas of the hotel. We can also lend our expertise to the development of general themes and concepts and can assist in the selection and preparation of designs for all furnishings, operating equipment, and operating supplies. Additionally, we are able to review and advise schematics, architectural and engineering plans, and specifications for all aspects of a hotel property. With our expertise we are able to make recommendations and advise changes to plans and specifications whenever necessary.

Compliance
As the operator we are able to obtain and maintain all licenses and permits required of the owner. We will assist the owner in understanding and adhering to all applicable laws, rules, regulations, requirements, and ordinances that are pertinent to hotel operation such as employment law and ADA requirements.

Staffing
In assisting with your opening, we can creatively recruit, hire, and effectively train the right people to help you accomplish your goals. Our employment process includes criminal and credit check for all staff followed by detailed orientation and training leading to industry wide certification that contribute to the professionalism and retention of the hotel’s staff.

Pre-Opening Marketing

Grand opening activities should help to launch your property into the market. Capital Asset Hotel Management’s sales and marketing experience is a great asset in this endeavor. As operator we can coordinate all grand opening activities, sales efforts, advertising, and promotion necessary for the opening of a property. The scope and style of the opening activities need to be appropriate for the hotel itself, the community and the targeted demand generators / markets.

Banking, Reporting, and Record-keeping

We are able, on behalf of the owner, to deposit and disburse the appropriate monies and keep record of the monies utilized in the development of the property. Every month, we will provide the appropriate detailed financial statements, schedules and progress reports. In addition, we will maintain the appropriate records related to development.

Planning and Progress Monitoring

Microsoft Project software helps us manage schedules and resources, collaborate on projects, and analyze project information. When projects are larger, more complex and involve more people and companies we can use Microsoft Project Server which allows internet access for all those involved in managing and carrying out the development or repositioning project.

Fees and Staffing

Fees for Technical and Pre-Opening services are entirely a function of the level of responsibility and involvement Capital Asset Hotel Management assumes. For staffing an appropriate balance is found between current staff and temporary staff and consultants so that our client’s resources are used most efficiently.

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